Blog
Insights, updates, and stories from the Baseline team
12 Benefits of Digital Asset Management for Brand Teams | 2026
May 20, 2026
Your team creates incredible brand assets(/blog/brand-assets) every day. Photography, design files, brand guidelines, marketing collateral, client presentations. But without a system to organize, find...
What's New in Baseline: @Mentions, Smarter Notifications, and More
May 18, 2026
We've been hard at work improving Baseline based on your feedback over the past couple of weeks. Here's a quick overview of what's new and what we've fixed. New Features @Mentions !Image: Baselin...
Getting started with Baseline v2.0
May 8, 2026
If you're new to Baseline or just getting started with the latest version, this guide will walk you through everything you need to know. Baseline helps teams organize, share, and collaborate on digita...
Baseline v2: Built for Flexibility
April 29, 2026
Say hi to Baseline v2, a complete rebuild of our platform from the ground up. If you're an existing Baseline user, there are some important things you should know right away. !Screenshot(/blog/new-bl...
Flexible brand guides are finally here
March 6, 2026
Your brand guide just got a lot more flexible. This week we shipped a set of updates that give you full control over how your brand guide looks and reads. At a glance You will now see a new toolbar...
New Year, New Features
February 3, 2025
Hi everybody, With the new year come new features for Baseline. !Image(/blog/new-year-new-features/baseline-asset-tags-2x.jpg) Asset Tags Asset Tags allow you to add descriptive labels to your as...
Hani Coffee Company
October 10, 2024
We recently had the pleasure of talking with Henk Werner, Branch Manager at Hani Coffee Company(https://hanicoffeecompany.com/), to discuss their unique approach to coffee sourcing, sustainability, an...
Understanding Contrast Ratio Measurements
September 12, 2024
!Understanding Contrast Ratio Measurements(/blog/understanding-contrast-ratio-measurements/brand-colors-2.jpg) Our branding platform(https://baseline.is) provides contrast ratio measurements to help ...
Brand Assets: The Building Blocks of Your Company's Identity
September 9, 2024
!Brand Assets(/blog/brand-assets/pexels-enginakyurt-1437318.jpg) A strong brand identity is essential for being memorable and connecting with your audience. Brand assets are at the heart of this iden...
24 Fantastic Free Illustration Resources to Enhance Your Design Projects
August 12, 2024
!24 Fantastic Free Illustration Resources(/blog/24-fantastic-free-illustration-resources-to-enhance-your-design-projects/24-illustration-resources.png) In today's visually-driven digital landscape, h...
Product Updates: Organizations, Members, Password Protection, Pantone, and more
July 15, 2024
Hi everybody, Summer is here and so are new features for Baseline. !Image(/blog/product-updates-organizations-members-password-protection-pantone-and-more/brand-members.png) Teams is now Organizat...
Product Updates - May 2024
May 2, 2024
Hi everybody, It's been a while. We have not been sitting idle, though. We are working on a big new feature that we are hoping to release in open beta soon. It's a social media publishing tool we are...
How Agencies Are Using Baseline
February 12, 2024
!How Agencies Are Using Baseline(/blog/how-agencies-are-using-baseline/charlesdeluvio-lks7vei-eag-unsplash.webp) One primary use case for Baseline is for agencies to empower their clients and streaml...
Brandfolder vs. Baseline: A Detailed Comparison
January 29, 2024
!Brandfolder vs. Baseline(/blog/brandfolder-vs-baseline-a-detailed-comparison/baseline-vs-brandfolder.png) In today's dynamic business environment, managing digital assets effectively is not just a n...
Branding Fundamentals - Part Three: Promotion
January 8, 2024
Welcome to our third and final installment on the theory of branding. In our previous two articles, we delved into the four foundational pillars of branding: Personality, Purpose, Perception, and Posi...
Branding Fundamentals - Part Two: Perception and Positioning
January 3, 2024
In our ongoing exploration of the art of creating a brand, we've already covered two fundamental pillars: Purpose and Personality. If you haven't had the chance to read the previous article yet, you c...
Interview with Lee Busch
January 2, 2024
!Lee Busch(/blog/interview-with-lee-busch/lee-busch.png) In this edition of our Baseline customer spotlight series, we had the pleasure of speaking with Lee Busch, the Creative Director of Lee Busch ...
AppSumo Case Study: Pros, Cons, Tacos, and $200.000 in sales
November 2, 2023
!AppSumo Case Study(/blog/appsumo-case-study/appsumo-case-study.png) It's now been over a year since we launched our AppSumo Select deal, so I thought I'd finally put down on paper, or digital bits, ...
Frontify alternatives
October 19, 2023
!Frontify alternatives(/blog/frontify-alternatives/frontify-alternatives-1.png) In a world where design and branding are key to making a memorable first impression, companies are constantly seeking u...
Sarah Parker at Kuva Media
September 15, 2023
!Sarah Parker at Kuva Media(/blog/sarah-parker-at-kuva-media/kuva-media.png) In our ongoing series of interviews with Baseline users, we have the pleasure of speaking with Sarah Parker, the Founder a...
Product Updates - August 2023
September 2, 2023
!Product Updates - August 2023(/blog/product-updates-august-2023/screenshot-2023-09-01-at-14.25.11.png) Hi everybody, We've made a lot of small changes and improvements recently, we're setting thing...
Solace Media
June 30, 2023
!Solace Media(/blog/solace-media/solace-media-banner.png) Can you tell us about Solace Media? Solace Media(https://solace.media/) was founded in 2013 to help mission-driven organizations make a big...
Branding Fundamentals - Part One: Purpose and Personality
June 29, 2023
!Branding Fundamentals - Part One(/blog/branding-fundamentals-part-one-purpose-and-personality/mey-velocipede-1870-1600.jpeg) Most of us had a million-dollar idea at least once in our lifetime. It's ...
WSI Peak Digital Strategy
June 13, 2023
!WSI Peak Digital Strategy(/blog/wsi-peak-digital-strategy/wsi-peak-digital-banner.png) Dave Gustafson runs a digital marketing agency called WSI Peak Digital Strategy, Inc.(https://www.wsipeakdigita...
Improved embeds
May 31, 2023
We've improved our embed feature so that it automatically adjust height to fit the brand guide. To use our new and improved embeds, head over to your brand guide and copy the new scripts. This new f...
How to Increase Your Brand Presence and Why You Need to
November 17, 2022
!How to Increase Your Brand Presence(/blog/how-to-increase-your-brand-presence/brand-presence.png) Do you want to increase your brand visibility? Do you want your business or brand name to stand out ...
Monthly Wrap-up for October
November 1, 2022
We've been hard at work as always improving Baseline. Our focus this month was mostly organizing things to make further improvements easier. In other news, here is a list of all the changes this mon...
Monthly Wrap-up for September
October 1, 2022
As usual, we've been busy this month improving and adding features to Baseline. Most notably, you can now download logos in different formats straight from the brand guide. We've also made big perform...
Monthly Wrap-up for August
September 1, 2022
The month is at an end so I wanted to update you on what's new this month. There is quite a lot of new features, most notably we added the most requested feature ever, Teams! Finally you can create t...
Teams is live
August 22, 2022
Our most requested feature to date has finally arrived (in beta), Teams! Finally you can create teams, add brands to them and invite people to view, edit, and create content for those brands. You can...
July updates
August 9, 2022
We've added and improved a lot of things this month. Most notably we added PDF export for the brand guides, it's still in beta so expect some possible issues but definitely go give it a try. New - P...
What is brand marketing
March 9, 2022
!What is brand marketing(/blog/what-is-brand-marketing/f40_ferrari_20090509.jpeg) Branding is an essential part of marketing. Without branding, your customers will not have anything to remember and i...
How to apply filters and effects to an image
February 17, 2022
Applying filters to images in Baseline is incredibly easy and can make your image look stunning without needing to manually edit it yourself or hiring a designer to do so. In this short tutorial, I'll...
How to add effects to text
February 1, 2022
Adding effects to text in Baseline is super easy and can make your design look awesome, all by doing it yourself without the help of a designer. In this short tutorial, I'll walk you through exactly h...
Canva vs Baseline
January 19, 2022
The most common question we receive is how Baseline is different from Canva, the leading design tool in our category. Let's start by clearing up that we think Canva is fantastic, and it has done a tre...
Popular fonts for your brand
January 1, 2022
We love fonts and have made it incredibly easy to add your favorite fonts to Baseline. But sometimes you need some inspiration for your next project. We've rounded up a few popular fonts that we love ...