Brand Guide

Do you want your brand to look professional and consistent? Then you need a brand guide, and Baseline has a super easy to set up brand guide for you. It's full of useful features like privacy controls, click-to-copy, automatically generated shades, logo options, and more!

Features

Share and Download Logos

Black and white versions of your logo and logomark are automatically generated by Baseline. And then made available for download to anyone who has access to your brand guide.

Easy Copy

Baseline Brand Guide automatically generates CSS, SASS, and Tailwind code for colors, fonts and typography that you can simply copy-paste into your projects.

Color palette

Color Palette

The color palette is automatically generated based on the colors in your logo. You can then easily copy-paste the hex, RGB and CMYK values for your colors with a click. There is also code generated for CSS, SASS, and Tailwind which can also be copied with a click.

Fonts

Document your brand fonts and get CSS, SASS, and Tailwind values to easily copy-paste to your projects.

Font management
Type scale

Type Scale

A good type scale is the foundation of good typography. Create the perfect type scale using our easy type scale generator and then easily copy-paste CSS, SASS, and Tailwind values to your projects.

Prohibited Uses

Teach and learn how not to use your logo with out prohibited use cases section.

Prohibited uses
Logo safe zone

Logo Safe Zone

Set and show your logo safe zone to make sure your logo is never cramped with other content around it.

Tone of Voice

Answer a few questions to find your brands tone of voice. This is a great tool to make sure everybody is on the same page when it comes to how your brand communicates.

Tone of voice
Brand gallery

Photography and Galleries

Show and share your visual assets with brand galleries. A great way to communicate your visual language and easily share them.

Join our ever growing group of loving customers!

Lee avatar
Lee
★ ★ ★ ★ ★
Really impressed

Of the two different brand guide webapps I've used, Baseline is hands-down the best. It auto-generates black and white logos from the color master. It lets you strike a logo download at any size and format you want. It allows for multiple logo versions, the color tools are good. And the social graphics generators on top of this are cherries on the cake.

Kinga Wozny avatar
Kinga Wozny
★ ★ ★ ★ ★

Baseline is the best option to quickly and efficiently create original graphics that fit in with your aesthetics, thanks to its user-friendly interface and extensive library of customizable templates. Highly recommend! :)

GoodNewsNow avatar
GoodNewsNow
★ ★ ★ ★ ★
Wow! Great product!

Baseline is a great help in my design work. I have quite a few design software programs, but this one saves me a lot of time. The support is also very quick and fixed my problem in no time. Five stars!

Nicholas Scalice avatar
Nicholas Scalice
★ ★ ★ ★ ★
Solid product!

Everything about Baseline has been amazing so far. I'm really impressed. The onboarding was as smooth as butter, the product works exactly as you expect, and the final output (brand guide) looks amazing! Also, the support is unbelievable. Got a response within minutes and its on a weekend! Buy this now before its gone!

Erica Givens avatar
Erica Givens
★ ★ ★ ★ ★
Love this tool!

I have been using this tool now for a couple of months and I love it! It saves me so much time, and helps me keep my brands organized and easy to access. I love that I can download logo's when needed in whatever size I need for different projects, as well as in different colors or backgrounds if needed. I was really impressed at the selection and quality of designs and templates. Overall, as someone who is a bit of a software snob, I would highly recommend this tool.

Ready to build your brand guide?

Create a professional brand guide with Baseline. Define your brand identity and keep all your guidelines accessible in one beautiful, shareable location.