Hani Coffee Company

We recently had the pleasure of talking with Henk Werner, Branch Manager at Hani Coffee Company, to discuss their unique approach to coffee sourcing, sustainability, and customer education.

Can you tell us about Hani Coffee Company and what sets you apart?

Hani Coffee responsibly sources Yunnan coffee beans. This means we closely work with farmers who implement sustainable and innovative processes. We roast every order fresh in our roastery in Xishuangbanna and send it out in compostable packaging right afterwards.

Our selections are all single-source beans, so our customers know exactly where their coffee comes from. We care for educating our clients. We want them to have a relaxing coffee experience while our farmers have the means to do a great job for their family and the environment.

After selling in China for several years, we have just have received our export license. Our next step is therefore to bring the finest Yunnan coffee beans to the rest of the world.

Who would you say is your typical customer?

Our clients are people who want to enjoy a relaxing cup of coffee, while not having to worry about supply chain abuse. This can be people at home as well as busy professionals at work.

We sell direct to consumer and wholesale to coffee shops. For offices we have a "peace of mind offer", which includes a fully automatic coffee machine and a year of fresh coffee supply.

How do you manage to communicate these values to your audience?

That's where Baseline comes in. Before, we would engage with a design company. While this produced high-quality content, the flow of content wasn't continuous due to the costs involved.

What made you choose Baseline?

I was attracted by the offer of being able to maintain a continuous flow of on-brand content, optimized for the different platforms we use to communicate our values to the world.

How has Baseline made a difference for your company?

Baseline has helped create easier content creation processes while reducing content production costs to a minimum. It's been a game-changer for us.

We estimate that Baseline saves us at least 20 person-hours per month. We're currently managing three brands through the platform.

Has anything surprised you about the experience?

I was surprised by how easy it is to use the platform. And with the new updates, it's become even more user-friendly.