Search "Bynder pricing" and you land on a contact form. Same for Brandfolder, Canto, Frontify, and MediaValet. Five major DAM vendors, five "request a demo" buttons, zero actual numbers. For an agency trying to budget before a sales call eats an afternoon, that's not helpful.
We pulled together what these platforms actually cost, sourced from vendor quotes reported by buyers, marketplace listings, and third-party pricing trackers, not guesses. Where a number is an estimate rather than a published rate, we say so.
Last updated: September 7, 2026 | Pricing sourced: September 2026
For a full feature-by-feature comparison of 8 DAM platforms for agencies, see Best DAM Software for Creative Agencies. This page is the pricing deep-dive: narrower, and focused entirely on cost.
At a Glance: DAM Pricing Compared
| Platform | Publishes Pricing? | Entry Cost | Typical Cost (20-person agency) | Enterprise |
|---|---|---|---|---|
| Baseline | ✅ Yes | $59/mo, or $49/mo ($588/yr) billed annually | $399/mo, or $349/mo ($4,188/yr) billed annually | Custom |
| Bynder | ❌ No | ~$450/mo reported | ~$30,000–$40,000/yr | $150,000+/yr |
| Brandfolder | ❌ No | ~$500–$1,600/mo reported | ~$18,000–$36,000/yr | $30,000–$150,000+/yr |
| Canto | ❌ No | Low five figures/yr | ~$15,000–$25,000/yr | $50,000+/yr |
| Frontify | ❌ No | $79/mo (1 brand) | ~$8,000–$15,000/yr | $25,000–$50,000+/yr |
| MediaValet | ❌ No | ~$5,000/yr reported | ~$10,000–$20,000/yr | Custom, scales with storage |
Baseline is the only platform on this list with prices on its own website. Everyone else requires a sales conversation to get a number, which is exactly why this page exists.
Why DAM Vendors Hide Their Pricing
It's not an accident. Enterprise DAM platforms price by number of seats, storage volume, modules enabled, and support tier: variables that differ enough per customer that a flat rate card doesn't fit their sales model. It also means the person who negotiates hardest, or has a bigger budget line to start from, often pays a different rate than you would for the identical setup. Quote-based pricing gives vendors room to charge what the market (and your specific budget) will bear.
That's a legitimate business model. It's just not a transparent one, and it makes comparison shopping genuinely hard.
What Each Platform Actually Costs
Bynder Pricing
Bynder doesn't publish pricing and pushes every inquiry to a sales call. Based on reported contracts and marketplace listings:
- Entry: Around $450/month for a base tier with 500GB storage, per third-party pricing trackers
- Mid-market (25–50 users, core DAM + 1–2 add-on modules): $30,000–$75,000/year
- Enterprise: Commonly exceeds $150,000/year
- Bynder's AWS Marketplace listing shows a "Commerce Package" (2TB, AI DAM, brand guidelines, analytics, support) at $66,000 for a 12-month contract, the one concrete, vendor-published number we could find
Pricing scales with users, storage, which modules you add (Digital Brand Templates, Content Workflow, Creative Automation), and support level. Sources report Bynder is negotiable, particularly above ~$33,000/year for SMB/mid-market and ~$125,000/year at enterprise scale.
Brandfolder Pricing
Owned by Smartsheet, also quote-only. Reported figures vary more than most, which is itself worth noting:
- Entry: Reported anywhere from ~$500/month to ~$1,600/month depending on the source. The spread suggests "entry" pricing depends heavily on storage and seat count from the start
- Premium: $1,500–$3,000/month ($18,000–$36,000/year), often billed annually
- Enterprise: $30,000–$150,000+/year
- Onboarding fees: Typically $2,000–$10,000+ on top of the subscription, depending on migration complexity
Canto Pricing
Canto's pricing is quote-based across Basic, Professional, and Enterprise tiers (sometimes labeled Core Essentials / Enhanced Collaboration / Omni Brand Solution / Advanced).
- Entry: Third-party estimates put smaller implementations in the low five figures annually, roughly $15,000–$25,000/year
- Mid-tier: Up to ~$42,000/year
- Enterprise: $50,000+/year
- Canto charges a one-time installation fee and doesn't offer a free plan, though trials are available on request
- Notable pricing quirk: Canto typically allows unlimited "consumer" (view-only) users and charges only for "power" users who upload and manage, useful if you need to give many clients read access without per-seat cost
Frontify Pricing
Frontify prices by monthly active users (MAU) rather than total seats: you pay for who actually logs in, not everyone with an account.
- Entry: $79/month for the lowest published tier (single brand), around $950/year
- Growth (10–25 users): $8,000–$15,000/year
- Enterprise (50+ users): $25,000–$50,000+/year
- No free trial and no free plan: every tier is paid
- Caution: MAU pricing counts external users too, so client and partner logins against a Frontify-hosted brand portal count toward your bill and can push costs up unexpectedly
MediaValet Pricing
Built on Microsoft Azure, MediaValet includes unlimited users at every tier: you pay for storage and features, not seats.
- Small teams (1–10 users): Around $5,000/year, per third-party pricing data
- ~100 users: Around $20,000/year
- Larger deployments: Custom, scaling primarily with storage volume and integration needs rather than headcount
A note on this one: older estimates (including in some of our own past content) have pegged MediaValet as high as $50,000–$200,000+/year. More recent pricing data suggests actual entry and mid-tier costs run well below that. The unlimited-user model appears to keep costs down for small-to-mid teams specifically. Get a current quote before assuming the higher figure applies to you.
What a 20-Person Agency Actually Pays
Tier tables are abstract. Here's what a 20-person agency (managing roughly 10–20 clients, needing approval workflows and client-facing sharing) would likely pay per year on each platform, based on the ranges above:
| Platform | Estimated Annual Cost | Why |
|---|---|---|
| Baseline | $4,788/yr billed monthly, or $4,188/yr billed annually (Business tier) | Published rate, covers up to 50 team members |
| Frontify | $8,000–$15,000/yr | Growth tier fits 10–25 active users |
| MediaValet | $10,000–$20,000/yr | Unlimited users; cost driven by storage, not headcount |
| Canto | $15,000–$25,000/yr | Entry-to-mid tier for a team this size |
| Brandfolder | $18,000–$36,000/yr | Premium tier range |
| Bynder | $30,000–$40,000/yr | Mid-market range for 25-user deployments |
That's roughly a 7–10x spread between the cheapest (Baseline, billed annually) and most expensive option for the identical use case. A 20-person agency doesn't need less DAM at the low end; the platforms are just priced for different markets.
Hidden Costs to Ask About
The subscription price is rarely the full number. Before signing anything, ask each vendor directly about:
- Implementation/onboarding fees: charged separately from the subscription on most enterprise platforms (see Brandfolder's figure above as one example)
- Contract length requirements: most enterprise DAM vendors require annual commitments; monthly billing, if offered at all, usually carries a premium
- Overage charges: storage or user overages beyond your tier can bill separately, sometimes at a markup
- Module/add-on pricing: Bynder's modular pricing means features like Creative Automation or Content Workflow are separate line items, not included in a base quote
- External user costs: MAU-based pricing (Frontify) and per-seat pricing (Bynder) can both charge for client and freelancer logins depending on plan; unlimited-user platforms (Canto, MediaValet, Baseline) don't
Baseline's Actual Pricing
No sales call required: this is what's published on our pricing page:
| Plan | Billed Monthly | Billed Annually | Fits |
|---|---|---|---|
| Starter | $59/mo ($708/yr) | $49/mo ($588/yr) | Small teams starting out: 250GB, 3 members, 10 published sites |
| Team | $199/mo ($2,388/yr) | $169/mo ($2,028/yr) | Growing agencies: 1TB, 10 members, 50 published sites |
| Business | $399/mo ($4,788/yr) | $349/mo ($4,188/yr) | Multi-client agencies: 3TB, 50 members, unlimited published sites |
| Enterprise | Custom | Custom | Larger teams needing SSO, custom integrations, 10TB+ |
Annual billing saves roughly 13-17% off the monthly rate, varying slightly by tier. No onboarding fee, no minimum contract length. Every plan includes a 14-day free trial with full feature access (no credit card required) so you can see the interface before paying anything.
Frequently Asked Questions
Why don't DAM vendors publish their pricing?
Enterprise DAM pricing depends on user count, storage, modules, and support level: variables that differ enough per customer that most vendors prefer a sales-led quote process. It also lets them price based on what a given buyer's budget can bear, which is good for the vendor and bad for comparison shopping.
Which DAM platform is cheapest for a small agency?
Among platforms with any transparency, Baseline's published pricing ($588–$4,188/year billed annually, or $708–$4,788/year billed monthly) is the lowest on this list by a wide margin. Frontify's entry tier ($79/month) looks competitive on paper but is scoped for a single brand and scales quickly once you add users.
Is Bynder or Brandfolder more expensive?
They land in similar ranges at mid-market ($30K–$75K/yr for Bynder vs. $18K–$36K/yr for Brandfolder Premium), but Bynder's modular add-ons and enterprise tier ($150K+/yr) tend to push it higher for larger deployments. Brandfolder's reported entry pricing varies more, which makes early-stage cost harder to predict.
Does any of these platforms have a free trial?
Baseline offers a 14-day free trial with full feature access and no credit card required. Canto offers a genuine trial with real functionality; no demo required first. Frontify has no free plan or trial at all. Bynder and MediaValet typically require a sales demo before any trial access. Brandfolder doesn't publicly state a trial policy either way. Its site pushes toward a sales quote, so ask directly if self-serve access matters to you.
Can I negotiate DAM pricing?
For the quote-based platforms, generally yes: sources indicate meaningful room to negotiate at Bynder above roughly $33,000/year and enterprise contracts above $125,000/year, and similar dynamics likely apply to Brandfolder and Canto's higher tiers. Published pricing (like Baseline's) isn't a negotiation; it's the rate for everyone.
What's the real cost difference between the cheapest and most expensive option?
For a 20-person agency, roughly 7–10x between Baseline's published Business tier ($4,188/yr billed annually) and Bynder's mid-market range (~$30,000–$40,000/yr), for platforms solving broadly the same core problem, though with different feature depth and enterprise readiness.
The Bottom Line
If a vendor won't tell you the price without a call, budget for it to be higher than you'd guess, and build in time to negotiate. If transparent, predictable pricing matters as much as features, that's the gap Baseline was built to fill.
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