Brandfolder's pricing page has no prices on it. Every route to a number runs through "Book a demo" or "Get a quote."
Here's what buyers actually report paying, with the sources for each figure.
Checked directly, September 2026: Brandfolder's live pricing page lists two plans, Premium and Enterprise. The Basic tier that third-party trackers still quote at ~$500/month is no longer listed. The only dollar figure anywhere on the page is a customer case study. Every route to a number is "Book a demo," "Get a quote" or "Contact us."
The Short Answer
Brandfolder now lists two plans: Premium and Enterprise. Premium runs $1,500-$3,000/month ($18,000-$36,000/year) and Enterprise lands between $30,000 and $150,000+/year — plus $2,000-$10,000+ for onboarding, billed separately. A Basic tier at around $500/month is still quoted by third-party trackers but no longer appears on Brandfolder's pricing page.
Brandfolder Pricing at a Glance
| Tier | Reported cost | What's included |
|---|---|---|
| Basic (no longer listed) | ~$500/month | Core DAM, unlimited guest users — still quoted by trackers, absent from the live page as of Sept 2026 |
| Premium | $1,500-$3,000/month ($18,000-$36,000/yr) | + Asset analytics, document intelligence (OCR), bulk management, SSO/SAML, video AI auto-tagging, speech-to-text |
| Enterprise | $30,000-$150,000+/year (most reported contracts fall under $100,000) | + Custom automation, granular permissions, multi-team management, BI connectors, vanity URLs |
| Onboarding | $2,000-$10,000+ one-time | Scales with migration complexity |
Per-user benchmarks, useful for sanity-checking a quote:
| Team size | Reported per-user cost |
|---|---|
| 15-50 users | $30-$80/user/month |
| 50+ users | $20-$60/user/month |
Vendr, Brault, Brandlife and ToolRadar independently converge on the Basic and Premium figures above, which is about as much corroboration as quote-only pricing ever gets.
One figure to discount: Picflow reports Brandfolder "starts at $1,600 per feature." No other source corroborates this, and the unit doesn't match how Brandfolder sells. Treat it as an outlier.
What You're Actually Paying For
Brandfolder's pricing model has one genuinely unusual feature, and it matters for agencies:
Unlimited basic and guest users are included at no cost, on every tier.
You pay for the people who upload, organize and administer assets. Clients, freelancers and partners who only view and download don't count against your bill. For an agency handing assets to 40 client contacts, that's structurally different from per-seat pricing, and it's the strongest argument for Brandfolder over Bynder at similar scale.
The rest of the quote is built from:
- Power seats — team members who manage content
- Storage volume
- Tier — the Premium jump is where OCR, analytics and SSO live
- Contract term — annual commitments are standard
- Onboarding — separate, and negotiable
Why Reported Prices Vary So Widely
The "entry" figure for Brandfolder ranges from ~$500/month to ~$1,600/month depending on which page you read. That spread is real, and it tells you something.
Brandfolder's Basic tier isn't a fixed package. What counts as "entry" depends on how much storage and how many power seats you need from day one. A five-seat, low-storage deployment and a twenty-seat deployment are both sold as Basic, at very different prices.
This is why per-user benchmarks are more useful than tier prices when you're budgeting. Multiply your power-seat count by $30-$80 and you'll get closer to your real quote than any published tier figure.
The Smartsheet Factor
Brandfolder is owned by Smartsheet, and that shapes both the product and the sale:
- If you already run Smartsheet, the integration is genuine and the bundled commercial conversation can work in your favour
- If you don't, you may find the roadmap and support increasingly oriented around Smartsheet's enterprise motion rather than standalone DAM buyers
- Procurement-wise, an existing Smartsheet relationship is real negotiating leverage. Use it.
What to Ask on the Sales Call
- "What's the onboarding fee, and is it waivable?" — it's $2,000-$10,000+ and it's the most commonly discounted line item
- "Which tier includes SSO?" — it's Premium, and this catches people planning around Basic
- "Are guest and view-only users genuinely unlimited on my tier?"
- "What's the annual uplift at renewal?"
- "What's the price difference between a one-year and three-year term?"
- "Is OCR/document intelligence included, or is it Premium-only?"
The SSO question matters more than it sounds. Teams budget for Basic, then discover their security requirements force a jump to Premium, roughly tripling the subscription.
When Brandfolder Is Genuinely Worth It
Every page competing for this search is published by a rival DAM vendor, this one included. So, fairly:
Brandfolder is the right call when:
- You manage complex multi-brand portfolios and need serious custom metadata and taxonomy architecture — this is its real strength
- You need many external users viewing assets without per-seat cost
- Document intelligence (OCR) matters, because you're searching inside PDFs and documents
- You're already invested in Smartsheet
- Usability is a priority — it markets itself as the "most usable" DAM and reviewers generally back that up
Kathryn Castle, Director of Design & Creative Services at one Brandfolder customer, gave the most accurate summary of the product I've seen: "Brandfolder is like a Google Image Search for my own company's assets." If that's the problem you have, it solves it well.
Brandfolder is the wrong call when: you're a small agency whose real need is client-facing delivery, and $18,000-$36,000/year for Premium buys governance depth you won't use.
What Baseline Costs Instead
Published, no quote required:
| Plan | Billed Monthly | Billed Annually | Fits |
|---|---|---|---|
| Free | $0 | $0 | 1GB, 2 members, 1 published site — no expiry, no card |
| Starter | $59/mo ($708/yr) | $49/mo ($588/yr) | 250GB, 3 members, 10 published sites |
| Team | $199/mo ($2,388/yr) | $169/mo ($2,028/yr) | 1TB, 10 members, 50 published sites |
| Business | $399/mo ($4,788/yr) | $349/mo ($4,188/yr) | 3TB, 50 members, unlimited sites |
| Enterprise | Custom | Custom | SSO, custom integrations, 10TB+ |
Baseline's top published tier, $4,188/year, sits below Brandfolder's Basic tier at roughly $6,000/year. No onboarding fee, no minimum term, and a free plan rather than a trial — no credit card, no countdown. SSO sits on our Enterprise tier, so if SSO is a hard requirement, price that conversation with us directly rather than assuming Business covers it.
What you give up: Brandfolder's metadata depth at multi-brand enterprise scale, and its OCR tooling. What you gain: live brand guide publishing, which Brandfolder doesn't offer at all.
Frequently Asked Questions
How much does Brandfolder cost?
Brandfolder's Basic tier starts at approximately $500/month. Premium typically runs $1,500-$3,000/month ($18,000-$36,000/year), and Enterprise contracts commonly range from $30,000 to over $150,000/year depending on users, storage and integrations.
Does Brandfolder publish its pricing?
No. All three tiers (Basic, Premium, Enterprise) are quote-only, with "Get a quote" as the sole route to a number.
Does Brandfolder charge per user?
Partly. You pay for power users who upload and manage assets; basic and guest users are unlimited and free on every tier. Reported power-seat costs run $30-$80/user/month at 15-50 users and $20-$60/user/month above 50.
Does Brandfolder charge an onboarding fee?
Yes. Implementation and onboarding typically add $2,000-$10,000+ on top of the subscription, depending on migration complexity. It is frequently negotiable.
Which Brandfolder tier includes SSO?
SSO/SAML is a Premium feature, along with asset analytics, document intelligence (OCR), bulk asset management and video AI auto-tagging. Teams with security requirements should budget for Premium, not Basic.
Is Brandfolder cheaper than Bynder?
Generally yes at the mid-market tier. Brandfolder Premium runs $18,000-$36,000/year against Bynder's typical $30,000-$75,000/year for a comparable deployment. See our Bynder pricing breakdown for the full comparison.
The Bottom Line
Brandfolder costs roughly $6,000/year at entry, $18,000-$36,000/year at Premium, and $30,000-$150,000+ at Enterprise, plus onboarding.
The unlimited-guest-user model is genuinely good and worth paying for if you have many external viewers. The thing to watch is the Basic-to-Premium jump: SSO, OCR and analytics all sit on the far side of it, and that's where most budgets break.
Start free | See Baseline's pricing | Brandfolder vs Baseline, in detail
Sources
Every figure on this page traces to one of these. Where they disagree, we've said so above.
- Brandfolder pricing page
- Vendr — Brandfolder pricing & plans
- The Digital Project Manager — Brandfolder pricing tiers
- Brault — Brandfolder pricing in 2026
- Brandlife — Brandfolder pricing: costs, plans, hidden fees
- ToolRadar — Brandfolder pricing
- Picflow — Brandfolder pricing (the outlier figure)