Blog

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May 02, 2024

Product Updates - May 2024

Hi everybody, It's been a while. We have not been sitting idle, though. We are working on a big new feature that we are hoping to release in open beta soon. …

Feb 12, 2024

How Agencies Are Using Baseline

One primary use case for Baseline is for agencies to empower their clients and streamline their brand ecosystem. We surveyed our agency customers and created a …

Jan 29, 2024

Brandfolder vs. Baseline: A Detailed Comparison

In today's dynamic business environment, managing digital assets effectively is not just a necessity; it's a game changer. Brandfolder has been a go-to …

Jan 08, 2024

Branding Fundamentals - Part Three: Promotion

Welcome to our third and final installment on the theory of branding. In our previous two articles, we delved into the four foundational pillars of branding: …

Jan 03, 2024

Branding Fundamentals - Part Two: Perception and Positioning

In our ongoing exploration of the art of creating a brand, we've already covered two fundamental pillars: Purpose and Personality. If you haven't had the …

Jan 02, 2024

Interview with Lee Busch

In this edition of our Baseline customer spotlight series, we had the pleasure of speaking with Lee Busch, the Creative Director of Lee Busch Design. Lee is a …

Nov 02, 2023

AppSumo Case Study: Pros, Cons, Tacos, and $200.000 in sales

It's now been over a year since we launched our AppSumo Select deal, so I thought I'd finally put down on paper, or digital bits, what our experience was like. …

Oct 19, 2023

Frontify alternatives

In a world where design and branding are key to making a memorable first impression, companies are constantly seeking user-friendly platforms to manage their …

Sep 15, 2023

Sarah Parker at Kuva Media

In our ongoing series of interviews with Baseline users, we have the pleasure of speaking with Sarah Parker, the Founder and Creative Director of Kuva Media. …

Sep 02, 2023

Product Updates - August 2023

Hi everybody, We've made a lot of small changes and improvements recently, we're setting things up to shift gears a little bit and make some much needed …