Free Brand Guide Creator

A brand guide (also called brand guidelines or a brand style guide) is a document that defines how your brand looks and sounds. It covers logo usage, color palette, typography, tone of voice, and photography style so anyone working with your brand applies it consistently.

Pick a template, upload your logo and brand assets, and Baseline builds a draft brand guide automatically — colors pulled from your logo, fonts documented, type scale generated, and logo variants created. Edit each section, then publish to a shareable URL.

A complete brand guide includes your logo and logo variants, color palette with hex and RGB values, brand fonts and a type scale, logo safe zone and prohibited uses, tone of voice, and photography guidelines. Baseline's templates cover all of these out of the box.

Yes. You can build and publish a brand guide free with no credit card required. Paid plans start at $49/month when you need more brand guides, storage, or team members. Cancel anytime.

Yes. Baseline publishes your brand guide at a live URL anyone can open without an account. You can optionally add password protection, set an expiration date, or restrict access to specific people for confidential guidelines.

Yes. Baseline generates hex, RGB and CMYK values for colors plus ready-made CSS, SASS, and Tailwind snippets for colors, fonts and typography. Click to copy and paste straight into your codebase.