In Baseline, everything revolves around the brand. With everything in one place and neatly organized, everyone knows where to find what they need and get things done.
Add a brand
You start by setting up your brand following a few simple steps where Baseline automates most of the hard work for you.
Once your brand is added, you can create content that automatically uses your brand assets.
Share your brand guide, copy automatically generated CSS and design on-brand content, all without effort!
Collect all your brand assets in one place. Share and collaborate with your team and clients. Takes two minutes on average to setup and makes everything easy to download and copy.
It only takes a couple of minutes to setup a brand guide.
Download & Copy
All your brands are only a click away, you can share, download and copy all your assets with ease.
You can get started for free on our free plan and upgrade when your needs grow.
Our Design editor has all your branded assets on hand at any time, allowing you to create at speeds never seen before. Simple to use, but powerful.
Always on-brand templates
Baseline has a big library of templates that already pick up your brand assets automatically.
Each design is tied to the brand it belongs to, so you can easily collaborate on designs with your team.
Easy to Use
The editor is easy to use and beginner friendly, while also being powerful and feature packed.
Digital Asset Management
Easily store, organize, and access all your brands digital assets in one centralized location.
Tags, Folders and categories, everything you need to quickly find your asset is at your fingertips.
Keep your files up-to-date by adding new revisions, see all historical changes and revert back to an old version with a single click.
Invite your team or clients to access brand assets, add comments, and use in other parts of Baseline.
Over 13,000 brands created
We're just beginning and Baseline will only get more powerful as time goes on
“...Finally, one place for all the vital branding information with quick and easy access...”
— Dave Gustafson, WSI Peak Digital Strategy, Inc.
Start with a free trial.
It only takes a couple of minutes to create a brand
Latest blog posts.
Some of the latest articles from our team.
How Agencies Are Using Baseline
One primary use case for Baseline is for agencies to empower their clients and streamline their brand ecosystem. We surveyed our agency customers and created a …
Brandfolder vs. Baseline: A Detailed Comparison
In today's dynamic business environment, managing digital assets effectively is not just a necessity; it's a game changer. Brandfolder has been a go-to …
Branding Fundamentals - Part Three: Promotion
Welcome to our third and final installment on the theory of branding. In our previous two articles, we delved into the four foundational pillars of branding: …
Branding Fundamentals - Part Two: Perception and Positioning
In our ongoing exploration of the art of creating a brand, we've already covered two fundamental pillars: Purpose and Personality. If you haven't had the …