All-in-one brand platform

Automate your content creation and boost your brand presence. Get solid brand guidelines and create consistent designs effortlessly.

In Baseline, everything revolves around the brand. With everything in one place and neatly organized, everyone knows where to find what they need and get things done.

★ ★ ★ ★ ★
Really impressed

Of the two different brand guide webapps I've used, Baseline is hands-down the best. It auto-generates black and white logos from the color master. It lets you strike a logo download at any size and format you want. It allows for multiple logo versions, the color tools are good. And the social graphics generators on top of this are cherries on the cake.

Kinga Wozny
★ ★ ★ ★ ★

Baseline is the best option to quickly and efficiently create original graphics that fit in with your aesthetics, thanks to its user-friendly interface and extensive library of customizable templates. Highly recommend! :)

★ ★ ★ ★ ★
Wow! Great product!

Baseline is a great help in my design work. I have quite a few design software programs, but this one saves me a lot of time. The support is also very quick and fixed my problem in no time. Five stars!

Nicholas Scalice
★ ★ ★ ★ ★
Solid product!

Everything about Baseline has been amazing so far. I'm really impressed. The onboarding was as smooth as butter, the product works exactly as you expect, and the final output (brand guide) looks amazing! Also, the support is unbelievable. Got a response within minutes and its on a weekend! Buy this now before its gone!

Erica Givens
★ ★ ★ ★ ★
Love this tool!

I have been using this tool now for a couple of months and I love it! It saves me so much time, and helps me keep my brands organized and easy to access. I love that I can download logo's when needed in whatever size I need for different projects, as well as in different colors or backgrounds if needed. I was really impressed at the selection and quality of designs and templates. Overall, as someone who is a bit of a software snob, I would highly recommend this tool.

Ben Farley
★ ★ ★ ★ ★
What a brilliant product!

We've been looking for a simple way to display brand directives for our own agency, and our clients.

How it works

Add a brand

You start by setting up your brand following a few simple steps where Baseline automates most of the hard work for you.

Create Content

Once your brand is added, you can create content that automatically uses your brand assets.

Stay on-brand

Share your brand guide, copy automatically generated CSS and design on-brand content, all without effort!

Brand Guide

Collect all your brand assets in one place. Share and collaborate with your team and clients. Takes two minutes on average to setup and makes everything easy to download and copy.


We invested into Baseline because it solved one simple problem for us, the amount of time it takes to get a brand guideline together. It saves our team countless hours per brand.
Bao Phan
Owner, Boulder Decisions

Easy setup

It only takes a couple of minutes to setup a brand guide.

Download & Copy

All your brands are only a click away, you can share, download and copy all your assets with ease.


Bring your team, tools, and brand together in one place. Experience effortless brand management.

Design Editor

Our Design editor has all your branded assets on hand at any time, allowing you to create at speeds never seen before. Simple to use, but powerful.


Always on-brand templates

Baseline has a big library of templates that already pick up your brand assets automatically.


Each design is tied to the brand it belongs to, so you can easily collaborate on designs with your team.

Easy to Use

The editor is easy to use and beginner friendly, while also being powerful and feature packed.

Digital Asset Management

Easily store, organize, and access all your brands digital assets in one centralized location.


Baseline helps my agency organize the branding assets for my clients. We now have one place for the logos, colors, & fonts, which is a necessity for marketing & website design. Many of our clients don't have a branding guide, and this is a great little add-on to put together for them. Plus, best support I've seen!
Dave Gustafson
Owner, Peak Digital Strategy, Inc


Tags, Folders and categories, everything you need to quickly find your asset is at your fingertips.


Keep your files up-to-date by adding new revisions, see all historical changes and revert back to an old version with a single click.


Invite your team or clients to access brand assets, add comments, and use in other parts of Baseline.

Office environment

Over 13,000 brands created

We're just beginning and Baseline will only get more powerful as time goes on

“...Finally, one place for all the vital branding information with quick and easy access...”

— Dave Gustafson, WSI Peak Digital Strategy, Inc.

Start with a free trial.

It only takes a couple of minutes to create a brand

Latest blog posts.

Some of the latest articles from our team.

May 02, 2024

Product Updates - May 2024

Hi everybody, It's been a while. We have not been sitting idle, though. We are working on a big new feature that we are hoping to release in open beta soon. …

Feb 12, 2024

How Agencies Are Using Baseline

One primary use case for Baseline is for agencies to empower their clients and streamline their brand ecosystem. We surveyed our agency customers and created a …

Jan 29, 2024

Brandfolder vs. Baseline: A Detailed Comparison

In today's dynamic business environment, managing digital assets effectively is not just a necessity; it's a game changer. Brandfolder has been a go-to …

Jan 08, 2024

Branding Fundamentals - Part Three: Promotion

Welcome to our third and final installment on the theory of branding. In our previous two articles, we delved into the four foundational pillars of branding: …