Getting started with Baseline v2.0
May 8, 2026
If you're new to Baseline or just getting started with the latest version, this guide will walk you through everything you need to know. Baseline helps teams organize, share, and collaborate on digita...
Branding Fundamentals - Part Three: Promotion
January 8, 2024
Welcome to our third and final installment on the theory of branding. In our previous two articles, we delved into the four foundational pillars of branding: Personality, Purpose, Perception, and Posi...
Branding Fundamentals - Part Two: Perception and Positioning
January 3, 2024
In our ongoing exploration of the art of creating a brand, we've already covered two fundamental pillars: Purpose and Personality. If you haven't had the chance to read the previous article yet, you c...
Branding Fundamentals - Part One: Purpose and Personality
June 29, 2023
!Branding Fundamentals - Part One(/blog/branding-fundamentals-part-one-purpose-and-personality/mey-velocipede-1870-1600.jpeg) Most of us had a million-dollar idea at least once in our lifetime. It's ...
How to apply filters and effects to an image
February 17, 2022
Applying filters to images in Baseline is incredibly easy and can make your image look stunning without needing to manually edit it yourself or hiring a designer to do so. In this short tutorial, I'll...
How to add effects to text
February 1, 2022
Adding effects to text in Baseline is super easy and can make your design look awesome, all by doing it yourself without the help of a designer. In this short tutorial, I'll walk you through exactly h...