One primary use case for Baseline is for agencies to empower their clients and streamline their brand ecosystem. We surveyed our agency customers and created a summary of the most common use cases and benefits highlighted:
Streamlined Brand Development Process: Creative professionals, including Creative Directors and brand specialists, find Baseline invaluable for developing brand identities. Features like generating color codes, typographic guidelines, and tone of voice guidelines are particularly beneficial, saving time and enhancing the quality of the output. Finally, being able to share the brand guides with clients for easy, long-term distribution and use ensures consistency in their branding efforts.
Rapid Brand Guideline Creation: The quick and easy creation of brand guidelines was repeatedly mentioned. Our easy brand setup wizard enables users to swiftly set up comprehensive branding guidelines, which is especially helpful for freelancers and agencies working with multiple clients.
Organization and Asset Management: Agencies appreciate Baseline for helping them organize and centralize client assets like logos, colors, and fonts. This centralization simplifies the process of managing and accessing brand assets.
Efficient Social Media Content Creation: Baseline's ability to automatically incorporate brand colors and logos into social media content is a significant time-saver and efficiency booster.
Logo Design and Template Use: The ease of creating logos and the availability of design templates for practical applications (like social media posts) are highly valued. This functionality allows for immediate visualization of brand assets applied on ready-made templates.
Convenience and User-Friendly Interface: They appreciate Baseline's intuitive and straightforward interface, making the branding process more accessible and less time-consuming.
Responsive Customer Support and Development: The proactive and responsive nature of Baseline's customer support and development team is also frequently mentioned. This includes quick fixes to issues and openness to feedback and suggestions.
Value Addition for Web Design and Digital Agencies: Digital agency owners find offering Baseline as a part of their services beneficial for creating value addition for their clients, enhancing the value of their projects, and impressing clients.
Branding for Unestablished Businesses: Baseline is especially useful for clients who come without a brand kit or even a logo, helping them establish a brand identity efficiently and quickly.
Multi-Brand Management: Baseline's ability to switch between different brands easily and apply templates accordingly is beneficial for users managing multiple brands.
In summary, Baseline is used for its efficiency in brand asset management, ease of creating and sharing brand guidelines, time-saving features in social media content creation, and its overall user-friendly and responsive nature. These features make it a valuable tool for freelancers, creative professionals, and digital agencies to streamline their branding processes and enhance the quality of their services.