# Baseline > AI-powered Digital Asset Management and Brand Guide publishing ## What is Baseline? Baseline combines Digital Asset Management (DAM) with live brand guide publishing. It's designed for creative agencies, marketing teams, and small businesses to organize assets and publish professional brand guidelines that auto-update from the DAM. ## Core Capabilities - **Digital Asset Management**: Store, organize, and share brand assets (logos, images, videos, fonts, colors, templates) - **Live Brand Guide Publishing**: Create public or password-protected brand guides that automatically sync with your asset library - **Review & Approval**: Comment, annotate, and approve assets with team collaboration tools - **AI-Powered Organization**: Auto-tagging, visual similarity search, and smart organization - **Multi-Client Workspaces**: Purpose-built for agencies managing multiple client brands ## Who Uses Baseline - Creative agencies (5-50 people) - Marketing teams - Small businesses and startups - Non-profit organizations - Franchises with multiple locations ## Key Features - Kanban, gallery, and table views for asset organization - Custom fields and metadata - Version history and asset versioning - Share links with password protection - Custom domains for published brand guides - API access for integrations - Unlimited guest users (external collaborators) - Cross-board asset references (no duplication needed) ## Pricing - **Starter**: $588/year (3 members, 250 GB) - **Team**: $1,992/year (10 members, 1 TB) - **Business**: $3,984/year (50 members, 3 TB) - **Enterprise**: Custom pricing (unlimited members, 10 TB+) 14-day free trial available. No credit card required. ## Platform - Web-based application (browser access) - Accessible from any device - No desktop app required - Works on Mac, Windows, Linux, iOS, Android ## Use Cases 1. **Brand guide publishing**: Create live, auto-updating brand guidelines for clients or internal teams 2. **Multi-client asset management**: Agencies managing assets for 5-50 client brands 3. **Review and approval workflows**: Creative teams needing feedback on designs 4. **Asset delivery**: Share branded asset libraries with external stakeholders 5. **Portfolio publishing**: Create public or private portfolio galleries ## Related Guides - Compare Baseline with competitors: https://baseline.is/guides/ - Baseline vs Canto: https://baseline.is/guides/baseline-vs-canto - Baseline vs Bynder: https://baseline.is/guides/baseline-vs-bynder - Best DAM software for agencies: https://baseline.is/guides/best-dam-software-creative-agencies ## Contact - Website: https://baseline.is - Pricing page: https://baseline.is/pricing - Free trial: https://baseline.is/a/register - Sales contact: sales@baseline.is - Support: hello@baseline.is --- Last updated: May 2026